Good Copy Evokes Emotion

6:11 am Learning, Observations

Here is some good copy – nothing to sell, but it draws you in.  I used Mike Mindel’s flickr tricks to do this article.  The copy came in junk mail from family – (if it’s from family, can you really call it junk?).  But I pulled the images into flickr and used them for linking…  That and ScribeFire made it pretty easy to pull together.

So does this copy effect you?  For what purpose?  Does it bring with it a call to action?  To have a better day?  To forward it to all your friends and family?  What do you think?  Comment and let me know your thoughts.

Puppy Size

This is one of the neatest stories you will ever hear. You will know precisely what this little girl is talking about at the end (you’ll want to share this one with your loved ones and special friends)!

“Danielle keeps repeating it over and over again. We’ve been back to this animal shelter at least five times. It has been weeks now since we started all of this,” the mother told the volunteer.

“What is it she keeps asking for?” the volunteer asked.

“Puppy size!” replied the mother.

“Well, we have plenty of puppies, if that’s what she’s looking for.”

“I know…we have seen most of them,” the mom said in frustration…

Just then Danielle came walking in to the office

“Well, did you find one?” asked her mom. “No, not this time,”
Danielle said with sadness in her voice. “Can we come back on the
weekend?”

The two women looked at each other, shook their heads and laughed

“You never know when we will get more dogs. Unfortunately, there’s
always a supply,” the volunteer said.

Danielle took her mother by the hand and headed to the door. “Don’t
worry, I’ll find one this weekend,” she said.

Over the next few days both mom and dad had long conversations with her.

They both felt she was being too particular. “It’s this weekend or
we’re not looking any more,” Dad finally said in frustration.

“We don’t want to hear anything more about puppy size either,” Mom added.

Sure enough, they were the first ones in the shelter on Saturday
morning. By now Danielle knew her way around, so she ran right for the
section that housed the smaller dogs.

Tired of the routine, mom sat in the small waiting room at the end of
the first row of cages. There was an observation window so you could
see the animals during times when visitors weren’t permitted.

Danielle walked slowly from cage to cage, kneeling periodically to
take a closer look.  One by one the dogs were brought out and she held
each one.

One by one she said, “Sorry, you’re not the one.”

It was the last cage on this last day in search of the perfect pup.

The volunteer opened the cage door and the child carefully picked up
the dog and held it closely. This time she took a little longer.

“Mom, that’s it! I found the right puppy! He’s the one! I know it!”
she screamed with joy. “It’s the puppy size!”

“But it’s the same size as all the other puppies you held over the
last few weeks,” Mom said.

“No, not size… the sighs. When I held him in my arms, he sighed,” she
said. “Don’t you remember?

When I asked you one day what love is, you told me love depends on the
sighs of your heart. The more you love, the bigger the sigh!”

The two women looked at each other for a moment. Mom didn’t know
whether to laugh or cry. As she stooped down to hug the child, she did
a little of both.

“Mom, every time you hold me, I sigh. When you and Daddy come home
from work and hug each other, you both sigh. I knew I would find the
right puppy if it sighed when I held it in my arms,” she said.

Then holding the puppy up close to her face she said, “Mom, he loves
me. I heard the sighs of his heart!”

Close your eyes for a moment and think about the love that makes you
sigh. I not only find it in the arms of my loved ones, but in the
caress of a sunset, the kiss of the moonlight and the gentle brush of
cool air on a hot day.

They are the sighs of God.  Take the time to stop and listen; you will
be surprised at what you hear. “Life is not measured by the breaths we
take, but by the moments that take our breath away.”

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